Sense enhances education by empowering educators to provide personalized, high-quality feedback at scale.
We believe AI should amplify human expertise rather than replace it, preserving what makes teaching an art while making quality education accessible to all students.
In a world where technology often standardizes learning, Sense is committed to honoring diverse educational philosophies and approaches while enabling truly personalized education - even in the largest classrooms.
Sense Education is an AI-powered platform transforming how educators deliver personalized, high-quality feedback at scale. By leveraging advanced artificial intelligence—including large language models—Sense analyzes student submissions, recognizes patterns, and groups solutions into archetypes, enabling educators to provide targeted feedback efficiently, even in massive classrooms. This approach makes open-ended assignments feasible in large courses while drastically reducing grading time and bias.
Our award-winning platform has been recognized by Y Combinator, IE Business School, EnlightEd South Summit, and Educause.
Seth
Haberman
CEO
Seth is responsible for strategy, product strategy, and financing at Sense. He has built and sold three companies - most recently Visible World, a developer of viewer-customized television advertising, which was acquired by Comcast in 2015. Among his achievements is the Emmy awarded to the company in 2007 for advances in dynamic customized TV advertising. Prior to founding Visible World, Seth was the CEO of Montage Group, an innovator in non-linear editing, networking video, and tactile feedback, and licensor of technology to leading manufacturers such as Avid and Apple. Montage’s innovative work earned an Academy Award for technological achievement in 1987, and several Emmys. Seth left his position as senior vice president at Comcast to join Sense. He studied Physics and Computer Science at Columbia and is the holder of more than 85 US patents.
Emily Becher
Co-CEO
Emily Becher leads Sense Education as co-CEO, bringing her extensive expertise in scaling innovative technologies and creating transformative educational experiences. With over two decades of leadership in technology and media, Emily's career has been defined by identifying emerging technology trends and bringing them to market at scale.
Before Sense, Emily served as SVP and Head of Samsung NEXT International, overseeing global innovation centers and driving strategic investments in AI and emerging technologies. Her background in commercializing technology and understanding market needs aligns well with Sense's mission to transform education through thoughtfully designed AI solutions.
Emily's career spans leadership roles at major technology companies, including Apple, Hearst, Yahoo!, and AOL, where she consistently made complex information more accessible and personalized for users.
Emily holds a B.A. in Economics from the University of Pennsylvania and an MBA from Stanford University.
Keren
Perry Shamir
VP Product and Operations
Keren is responsible for bringing Sense products to market. Her responsibilities include outbound marketing, customer engagement, and feeding market insights back to the product development team. Keren has spent over ten years in ad-tech leading teams at TACODA, AOL, Sizmek, Peer 39 and Magnetic, on all stages of product conception, development, and rollout. Prior to her career in New York, Keren served Israel’s top intelligence unit, 8200.
Keren holds a BA from Tel-Aviv University, an MBA from Columbia Business School, and is currently working towards her masters in digital media design for learning at NYU.
Victor J. Marin
VP R&D
Victor works with the R&D team to continuously improve Sense's pattern recognition capabilities. He specializes in graph theory, machine learning and source code representation.
Victor spent three years at the Computer Science department of the Rochester Institute of Technology investigating approaches to scaling feedback in introductory programming assignments. His work was published in venues such as the IEEE International Conference on Data Engineering (ICDE) and the ACM International Conference on Information and Knowledge Management (CIKM).
Victor earned a BSc. in Software Engineering from the University of Seville. During his studies, he devised and deployed custom software for the University used to this day.
Victor is keen on entrepreneurship and was selected by Heineken's Cruzcampo Foundation as part of its business acceleration and networking program.
Jeremy Kahan Ph.D.
Principal AI Solutions Engineer
Jeremy is responsible for the development of educationally useful models at Sense. He is an expert in teaching and learning, having taught mathematics for thirty years at levels from seventh grade through college. He has served as a high school administrator and as an assistant professor of curriculum and instruction. Earlier in his career, Jeremy worked developing software for financial technology at Politzer and Haney, and in recent years he has worked automating quality assurance at Objective Arts.
Jeremy earned a B.A. degree in computer science at Harvard College, an M.Ed. in teaching and curriculum for mathematics and science at Harvard Graduate School of Education, and a Ph.D. in mathematics education from the University of Maryland. During his doctoral studies, Jeremy investigated student conceptions of mathematical proof.
Rafi Jacobson
AI Solution Engineer and Developer
Rafi serves as a Solutions Engineer, Prompt Engineer, Backend Developer, and Data Analyst at Sense Education. His roles involve varied responsibilities, encompassing a range of technical tasks within the company.
Prior to joining Sense Education, Rafi progressed from camper to Assistant Camp Director at a summer camp, gaining a variety of skills including leadership, organization, and teamwork, which have been beneficial in his current professional roles.
Rafi is currently in the process of completing a Bachelor's degree in Computer Science at Machon Lev. The program provides a comprehensive education in computer programming, computer systems, and inter-computer communications.
Rachel Koolyk
AI Solution Engineer
Rachel is a solutions engineer at Sense. She works with the R&D team to develop new models and learning tools. Drawing on her deep understanding of computer science principles, Rachel uses her skills to create sophisticated and effective solutions at Sense.
Rachel earned a B.Sc in Computer Science from Bar Ilan University providing her with a solid foundation in programming, algorithms, and software development. Throughout her academic journey, Rachel has undertaken various projects that showcase her proficiency in a range of programming languages and frameworks. She ventured into the world of desktop application development, focusing on building a driving test simulation to help new drivers in preparation for their tests.
Akiba Covitz
Dr. Akiba Covitz is a distinguished leader in educational innovation, with a career spanning top-tier universities and pioneering roles in educational technology. He began as a tenure-track professor and later served as Associate Dean for Faculty Development at Harvard Law School, where he played a key role in expanding the faculty.
Akiba was the founding Vice President for University Relations at edX, helping establish global partnerships and educational models for one of the world’s leading online learning platforms. He has held executive and advisory positions at Academic Partnerships, Minerva Project, Yellowdig, and Sense Education. He served as President and CEO of Foundry College, advancing accessible, skills-based online education.
Akiba holds a B.A. from St. John’s College, a Ph.D. in Political Science from the University of Pennsylvania, and a Master of Studies in Law from Yale Law School. Throughout his career, he has been recognized for excellence in teaching and leadership, earning multiple national awards and shaping the future of higher education through innovation and strategic vision.
Ronen
Tal Botzer
Ph.D.
Founder
A lecturer of computer science for the past 16 years at Bar-Ilan University, Ronen is an experienced entrepreneur, data science expert, and a sought-after speaker in the field of machine learning. Since 2009, Ronen has led a successful AI consulting and development company. In addition, he is the director of the international program in genomics and biomedical informatics, offered jointly by Bar-Ilan University and the Sheba Medical Center.
Ronen graduated summa cum laude with a double major B.Sc. degree in computer science and biology from Bar-Ilan University, later pursuing direct Ph.D. track in artificial intelligence, for which he was awarded the President’s scholarship and the Chancellor's Prize for Excellence in Research. In 2007, Ronen was chosen by the World’s Life Sciences Forum as one of the 100 promising PhDs.