Education is the foundation of progress across all industries and all disciplines

The world is changing with technology becoming more manifest in everyone’s lives and that change requires new skills and new knowledge.

Efforts like MOOCs have attempted to democratize the education process, but the scale has not been achieved. While these platforms have demonstrated the capability for large scale distribution of content, what has not been scaled are the elements of teaching we associate with the relationship between the student and the teacher and student to student; things like, hints, feedback and insight on performance on open ended assignments.

Our mission is to close this gap.

our company.

  • Founded on the premise that AI holds the power to resolve the tension in education – there is a known ideal but it is not economically viable
  • Notable events –
• Participant in Y Combinator’s Education cohort
• Winner Ed Tech Start-Up competition run by IE Business School
• Winner EnlightEd at South Summit - Best Start-Up and Best Technology
• Winner Educause Start-Up Pitch competition
  • R&D center is in Israel, run by leaders in AI and ML with backgrounds in bioinformatics and Israeli defense industries. Product, Customer Support and Business Development operations are based in NYC.

the team.




Seth is responsible for strategy, product strategy, and financing at Sense. He has built and sold three companies - most recently Visible World, a developer of viewer-customized television advertising, which was acquired by Comcast in 2015. Among his achievements is the Emmy awarded to the company in 2007 for advances in dynamic customized TV advertising. Prior to founding Visible World, Seth was the CEO of Montage Group, an innovator in non-linear editing, networking video, and tactile feedback, and licensor of technology to leading manufacturers such as Avid and Apple. Montage’s innovative work earned an Academy Award for technological achievement in 1987, and several Emmys. Seth left his position as senior vice president at Comcast to join Sense. He studied Physics and Computer Science at Columbia and is the holder of more than 85 US patents.


Perry Shamir

VP Product and Operations

Keren is responsible for bringing Sense products to market. Her responsibilities include outbound marketing, customer engagement, and feeding market insights back to the product development team. Keren has spent over ten years in ad-tech leading teams at TACODA, AOL, Sizmek, Peer 39 and Magnetic, on all stages of product conception, development, and rollout. Prior to her career in New York, Keren served Israel’s top intelligence unit, 8200.

Keren holds a BA from Tel-Aviv University, an MBA from Columbia Business School, and is currently working towards her masters in digital media design for learning at NYU.

Victor J. Marin


Victor works with the R&D team to continuously improve Sense's pattern recognition capabilities. He specializes in graph theory, machine learning and source code representation.

Victor spent three years at the Computer Science department of the Rochester Institute of Technology investigating approaches to scaling feedback in introductory programming assignments. His work was published in venues such as the IEEE International Conference on Data Engineering (ICDE) and the ACM International Conference on Information and Knowledge Management (CIKM).

Victor earned a BSc. in Software Engineering from the University of Seville. During his studies, he devised and deployed custom software for the University used to this day.

Victor is keen on entrepreneurship and was selected by Heineken's Cruzcampo Foundation as part of its business acceleration and networking program.




Chief Scientist

Lior is responsible for the overall algorithm strategy at Sense. He is an expert in advanced machine learning, data mining and natural language processing technologies. Earlier in his career, Lior was the R&D team leader at Eventus Diagnostics, and worked for several other Israeli and US companies in the development of AI applications, including LBD Cyber Security, Servicefriend and Codega Holdings.

Lior earned a B.Sc. degree in computer science and biology, an M.Sc. in physics, and a Ph.D. in bioinformatics from Bar-Ilan University. During his doctoral studies, Lior developed a new growth model for the Hepatitis C virus.

Jeremy Kahan Ph.D.

Principal AI Solutions Engineer

Jeremy is responsible for the development of educationally useful models at Sense. He is an expert in teaching and learning, having taught mathematics for thirty years at levels from seventh grade through college. He has served as a high school administrator and as an assistant professor of curriculum and instruction. Earlier in his career, Jeremy worked developing software for financial technology at Politzer and Haney, and in recent years he has worked automating quality assurance at Objective Arts.

Jeremy earned a B.A. degree in computer science at Harvard College, an M.Ed. in teaching and curriculum for mathematics and science at Harvard Graduate School of Education, and a Ph.D. in mathematics education from the University of Maryland. During his doctoral studies, Jeremy investigated student conceptions of mathematical proof.

Rafi Jacobson

AI Solution Engineer and Developer

Rafi serves as a Solutions Engineer, Prompt Engineer, Backend Developer, and Data Analyst at Sense Education. His roles involve varied responsibilities, encompassing a range of technical tasks within the company.

Prior to joining Sense Education, Rafi progressed from camper to Assistant Camp Director at a summer camp, gaining a variety of skills including leadership, organization, and teamwork, which have been beneficial in his current professional roles.

Rafi is currently in the process of completing a Bachelor's degree in Computer Science at Machon Lev. The program provides a comprehensive education in computer programming, computer systems, and inter-computer communications​.

Rachel Koolyk

AI Solution Engineer

Rachel is a solutions engineer at Sense. She works with the R&D team to develop new models and learning tools. Drawing on her deep understanding of computer science principles, Rachel uses her skills to create sophisticated and effective solutions at Sense.

Rachel earned a B.Sc in Computer Science from Bar Ilan University providing her with a solid foundation in programming, algorithms, and software development. Throughout her academic journey, Rachel has undertaken various projects that showcase her proficiency in a range of programming languages and frameworks. She ventured into the world of desktop application development, focusing on building a driving test simulation to help new drivers in preparation for their tests.


Tal Botzer



A lecturer of computer science for the past 16 years at Bar-Ilan University, Ronen is an experienced entrepreneur, data science expert, and a sought-after speaker in the field of machine learning. Since 2009, Ronen has led a successful AI consulting and development company. In addition, he is the director of the international program in genomics and biomedical informatics, offered jointly by Bar-Ilan University and the Sheba Medical Center.

Ronen graduated summa cum laude with a double major B.Sc. degree in computer science and biology from Bar-Ilan University, later persuing direct Ph.D. track in artificial intelligence, for which he was awarded the President’s scholarship and the Chancellor's Prize for Excellence in Research. In 2007, Ronen was chosen by the World’s Life Sciences Forum as one of the 100 promising PhDs.