Education is the foundation of progress across all industries and all disciplines

The world is changing with technology becoming more manifest in everyone’s lives and that change requires new skills and new knowledge.

Efforts like MOOCs have attempted to democratize the education process, but the scale has not been achieved. While these platforms have demonstrated the capability for large scale distribution of content, what has not been scaled are the elements of teaching we associate with the relationship between the student and the teacher and student to student; things like, hints, feedback and insight on performance on open ended assignments.

Our mission is to close this gap.

our company.

  • Founded in 2016 on the premise that AI holds the power to resolve the tension in education – there is a known ideal but it is not economically viable
  • Notable events –
• Participant in Y Combinator’s 2016 Education cohort
• Winner Ed Tech Start-Up competition run by IE Business School
• Winner EnlightEd at South Summit - Best Start-Up and Best Technology
• Winner Educause Start-Up Pitch competition
  • R&D center is in Israel, run by leaders in AI and ML with backgrounds in bioinformatics and Israeli defense industries. Product, Customer Support and Business Development operations are based in NYC.

the team.




Seth is responsible for strategy, product strategy, business development, and financing at Sense. He has built and sold three companies - most recently Visible World, a developer of viewer-customized television advertising, which was acquired by Comcast in 2015. Among his achievements is the Emmy awarded to the company in 2007 for advances in dynamic customized TV advertising. Prior to founding Visible World, Seth was the CEO of Montage Group, an innovator in non-linear editing, networking video, and tactile feedback, and licensor of technology to leading manufacturers such as Avid and Apple. Montage’s innovative work earned an Academy Award for technological achievement in 1987, and several Emmys.

In early 2017, Seth left his position as senior vice president at Comcast to join Sense. He studied Physics and Computer Science at Columbia and is the holder of more than 70 US patents.


Tal Botzer


Founder & CTO

A lecturer of computer science for the past 16 years at Bar-Ilan University, Ronen is an experienced entrepreneur, data science expert, and a sought-after speaker in the field of machine learning. Since 2009, Ronen has led a successful AI consulting and development company. In addition, he is the director of the international program in genomics and biomedical informatics, offered jointly by Bar-Ilan University and the Sheba Medical Center.

Ronen graduated summa cum laude with a double major B.Sc. degree in computer science and biology from Bar-Ilan University, later persuing direct Ph.D. track in artificial intelligence, for which he was awarded the President’s scholarship and the Chancellor's Prize for Excellence in Research. In 2007, Ronen was chosen by the World’s Life Sciences Forum as one of the 100 promising PhDs.




Chief Business Development Officer

Akiba has led business development processes at numerous start-ups in the Ed Tech space. He started his career as a tenure-track professor, winning campus-wide and nationwide teaching awards. After a stint in the private equity world, Akiba went on to become associate dean and member of the faculty at Harvard Law School. He then served as the founding vice president for University Relations at edX, an open source MOOC provider and educational disrupter founded by Harvard and MIT. He was brought to Academic Partnerships, an online program management provider, where he was senior vice president for strategic relationships. Most recently, Akiba was head of business development at Minerva Project. He has served as co-editor of the Higher Ed Gamma blog in the journal Inside Higher Education.

Akiba holds graduate degrees in political science from the University of Pennsylvania, and law from Yale Law School. His undergraduate studies were in classical liberal arts at St. John's College in Annapolis, Maryland.


Perry Shamir

Director, Product Management

Keren is responsible for bringing Sense products to market. Her responsibilities include outbound marketing, customer engagement, and feeding market insights back to the product development team. Keren has spent over ten years in ad-tech leading teams at TACODA, AOL, Sizmek, Peer 39 and Magnetic, on all stages of product conception, development, and rollout. Prior to her career in New York, Keren served Israel’s top intelligence unit, 8200.

Keren holds a BA from Tel-Aviv University, an MBA from Columbia Business School, and is currently working towards her masters in digital media design for learning at NYU.




Nati leads the company's research and development department, advises management on innovation, and oversees the recruitment of personnel. An expert in machine learning, information theory, and the mining of large datasets, he previously worked at the Davidson Institute for Science Education, where he played an active role in the advancement of scientific literacy in Israel. Nati earned his M.Sc. degree in computational neuroscience from the Weizmann Institute of Science. During his studies, he investigated the synchrony and informational synergy inherent in neural representation in the amygdala and prefrontal cortex.

Mr. Ghatan earned his B.Sc. in Biomedical Sciences at Tel Aviv University where he graduated summa cum laude.



VP Product Development

Michael is responsible for the overall management, definition, and support of Sense products. His job is to provide users with a great product experience, smooth integration, and provide dedicated project management. Michael has more than 20 years’ experience serving Fortune 100 customers in services and development organizations. Earlier in his career, Michael worked for Amdocs, Parametric Technology Corporation, Career Harmony, and Filtr8. Cross-functional teams under Michael's management have delivered complex technology projects to Microsoft, IBM, Boeing, Caterpillar and Raytheon.

Michael earned his B.Sc. in computer science and mathematics from Bar-Ilan University, and his MBA from the Israeli College of Management.




Chief Scientist

Lior is responsible for the overall algorithm strategy at Sense. He is an expert in advanced machine learning, data mining and natural language processing technologies. Earlier in his career, Lior was the R&D team leader at Eventus Diagnostics, and worked for several other Israeli and US companies in the development of AI applications, including LBD Cyber Security, Servicefriend and Codega Holdings.

Lior earned a B.Sc. degree in computer science and biology, an M.Sc. in physics, and a Ph.D. in bioinformatics from Bar-Ilan University. During his doctoral studies, Lior developed a new growth model for the Hepatitis C virus.



VP Operations

Guy heads the company's operations, finances, customer relations, and quality assurance. Guy specializes in managing complex projects, an experience he gained leading research oriented teams at the nanorobotics and biodesign laboratory at the Institute of Nanotechnology and Advanced Materials at Bar-Ilan University. Earlier in his career, Guy was CTO of BizCloud, a business intelligence company. Prior to that, he was a project manager at Bar-Ilan University's Online Learning Center, and has taken part in the development of the university's Learning Management System - Moodle.

Guy earned his B.Sc in biotechnology and M.Sc in nanotechnology from the Institute of Nanotechnology and Advanced Materials at Bar-Ilan University. His primary work includes Non-Newtonian Fluid Robot, published in Artificial Life Journal, and Rule-Based Programming of Molecular Robot Swarms for Biomedical Applications, published in the International Joint Conference on Artificial Intelligence.



Data Scientist

Ehud is responsible for algorithmic research at Sense. He brings more than 10 years of experience in both academia and industry in unsupervised machine learning, data mining, graph theory, and optimization algorithms. Prior to working at Sense, Ehud served as senior data scientist at Clinetix and Correlor Technologies. During that time he was also a lecturer at various colleges in the fields of data mining and mathematical theory.

Ehud is a Ph.D. candidate in mathematics and machine learning at Bar-Ilan University. He earned an M.Sc. in bioinformatics, and a second B.Sc. in biology and computer science.



Application Engineer

Angelina works with the R&D team to explore where Sense products can streamline processes across new subject matter and disciplines. This includes collaborating on prototypes of the application and QA. When not working on these prototypes she partners with the product team on training and testing initiatives. With a background in cognitive science she started her career at MedInformatix as a medical software implementer and, enjoyed taking on challenges with the engineering team. From there she decided to pivot full-time to back-end engineering and has since worked with organizations ranging from early stage start-ups to ad-tech enterprise companies.

Angelina is a merit scholar and earned a degree in Cognitive Science at University of California Los Angeles with a specialization in Computing.



Application Engineer

Adam works with the Product team to translate users' needs into stories and testing new initiatives on the Sense Platform. He is also responsible for support and training of all Israel based clients.

Adam brings more than 6 years of experience in Product & Project management in Ad-Tech and Web Analysis industries. As a Project Manager at Gemius, he led the Internet-Rating measurement of Israel and other big projects, and as a Product Manager, he developed features with significant impact on the business.

Adam earned his B.Sc. in Computer Science from The Open University of Israel and graduated with honors.